SDSU Global Campus Digital Marketing Bootcamp

Launch a Career in Digital Marketing

Meet Our Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

Click on the logo to learn more

Become a

Job-Ready Professional
in Under a Year

The Digital Marketing Bootcamp is an accelerated, comprehensive career-prep program that will give you all the skills and knowledge you need to start a career as a digital marketing professional. Students will get practical, hands-on experience in:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Experience (UX)

  • Email Marketing and Automation

  • Website Development

  • Content Marketing

  • Facebook Advertising

  • Google Advertising

  • And More

Become the

Ideal Candidate

Our program will give you the competitive, digital marketing skills employers want and need.

Learn everything you need to prove your experience to employers and launch your dream career in digital marketing with industry-leading instructors, hands-on projects, a professional portfolio, and our comprehensive career services.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Is the Digital Bootcamp

Right for You?

Our accelerated digital marketing course is ideal for:

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Anyone interested in pursuing a new career path in digital marketing

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Traditional marketers seeking to update their digital skills

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Entrepreneurs curious about how digital marketing can grow their business

Reach a Global Audience

With Digital Marketing, You Can Connect with
Audiences Around the World

Digital marketing allows organizations to expand their reach, build brand awareness, and attract new clients. With digital marketing, businesses can nurture relationships and amplify their voice in an increasingly crowded marketplace.

With so many digital marketing tools and platforms available, a skilled digital marketing professional needs a comprehensive understanding of how to leverage marketing messages effectively.

Digital marketing professionals can fill a variety of positions, from conceptual and creative to hands-on and operational. There's bound to be a career avenue with so many options that align with your strengths and passions.

Potential Digital Marketing Careers Include:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Marketer

Social Media Manager

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

You Need Education and

Experience to Succeed

Practical Learning in a Hands-On Environment.

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Experiential
Learning

For a student to adequately prepare for a career in the digital marketing industry, they must understand theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.

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Professional
ePortfolio

Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation.

Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.

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Live Virtual
Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

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Agency Model

At the San Diego State University Digital Marketing Bootcamp, you’re getting firsthand experience with what it’s like to work in a digital marketing agency environment. Learners assemble into groups and undergo agency-style projects that teach them how to develop pitch presentations, branding, creative briefings, and more.

Start Your Digital Marketing Career

30-Hour Introductory Course | 403-Hour Extended Program

The San Diego State University Digital Marketing Bootcamp uses a developed and regularly updated curriculum designed to provide students with the tools and skills they need to thrive in the digital economy.

Introductory Course

Establish a strong digital marketing foundation starting with an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, affiliate marketing, influencer marketing, social media marketing, and more.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Foundations
Fundamentals of Marketing

Dive deeper into marketing strategy and development by learning about buyer personas, the five W's and four P's, inbound and outbound marketing, and branding concepts.

Content Marketing

Improve your writing and learn how to create engaging and effective content marketing strategies that tie together websites, forums, social media platforms, SEO-based blogs, and targeted content.

Customer Relationship Management

Gain an understanding of how to build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms like HubSpot and Salesforce.

Core A
Web Development for Marketers

Design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publishing finalized content.

User Experience (UX)

Develop the necessary skills and knowledge to design fluid and practical User Experience using optimal integration, interface adaptation, banner creation, and much more.

E-Commerce

Build an e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms. Increase your understanding of how to build vendor relationships and establish logistics, determine product pricing, and more.

Data Analytics & Visualization

Understand how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

Core B
Search Engine Optimization (SEO)

Gain the essential SEO skills digital marketers use to optimize websites and learn how to leverage tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Email Marketing

Create successful automated email marketing campaigns that lead prospects through the marketing funnel while increasing reach and engagement.

Social Media Marketing: Organic & Paid

Create organic content and manage digital ad campaigns across multiple social media networks and prepare for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

Tap into the power of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

Digital Strategy

Develop a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategies for any business.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Establish a strong digital marketing foundation starting with an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, affiliate marketing, influencer marketing, social media marketing, and more.

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Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Fundamentals of Marketing
24 Hours

Dive deeper into marketing strategy and development by learning about buyer personas, the five W's and four P's, inbound and outbound marketing, and branding concepts.

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Content Marketing
15.5 Hours

Improve your writing and learn how to create engaging and effective content marketing strategies that tie together websites, forums, social media platforms, SEO-based blogs, and targeted content.

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Customer Relationship Management
12 Hours

Gain an understanding of how to build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms like HubSpot and Salesforce.

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Web Development for Marketers
43 Hours

Design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publishing finalized content.

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User Experience (UX)
12 Hours

Develop the necessary skills and knowledge to design fluid and practical User Experience using optimal integration, interface adaptation, banner creation, and much more.

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E-Commerce
15.5 Hours

Build an e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms. Increase your understanding of how to build vendor relationships and establish logistics, determine product pricing, and more.

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Data Analytics & Visualization
24 Hours

Understand how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

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Search Engine Optimization (SEO)
72 Hours

Gain the essential SEO skills digital marketers use to optimize websites and learn how to leverage tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Email Marketing
12 Hours

Create successful automated email marketing campaigns that lead prospects through the marketing funnel while increasing reach and engagement.

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Social Media Marketing: Organic & Paid
72 Hours

Create organic content and manage digital ad campaigns across multiple social media networks and prepare for the Facebook Blueprint Certification exam.

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Search Engine Marketing (SEM)
75.5 Hours

Tap into the power of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

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Digital Strategy
15.5 Hours

Develop a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategies for any business.

Get the Course Catalog

For More Information

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Personalized

Career Services

Build a sturdy foundation for your job search.

Receive career path guidance from our Career Services team. Gain confidence and connections with our customized interview training, resume building assistance, LinkedIn profile enhancements, help with job placement, and more.

Our Career Services team is here to help you gain access to the industry and connect with world-class tech companies so you can secure a specialized job in your new field.

Note: Job placement is not guaranteed.

Program

Tuition

Tuition for the Digital Marketing Bootcamp at San Diego State University Global Campus is $14,500, not including $500 for the Introductory Course.

Tuition, fees, and deposits are subject to change.

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