Start Your Digital Marketing Career
20-Hour Introductory Course | 380-Hour Extended Program
The San Diego State University Digital Marketing Bootcamp uses a developed and regularly updated curriculum designed to provide students with the tools and skills they need to thrive in the digital economy.
Establish a strong digital marketing foundation starting with an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, social media marketing, and more.
Fundamentals of Marketing
Dive deeper into marketing strategy and development by learning about buyer personas, the five W's and four P's, inbound and outbound marketing, and branding concepts.
HTML + CSS3, Building a WordPress Website
Design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publishing finalized content.
Search Engine Optimization (SEO)
Gain the essential SEO skills digital marketers use to optimize websites and learn how to leverage tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Improve your writing and learn how to create engaging and effective marketing copy for websites, forums, social media platforms, SEO-based blogs, and targeted content.
User Experience (UX)
Develop the necessary skills and knowledge to design fluid and practical User Experience using optimal integration, interface adaptation, banner creation, and much more.
Data Analytics & Visualization
Understand how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.
Search Engine Marketing (SEM)
Tap into the power of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.
Build an e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms.
Email Marketing & Automation
Create successful automated email marketing campaigns that lead prospects through the marketing funnel while increasing reach and engagement.
Customer Relationship Management
Gain an understanding of how to build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.
Social Media Marketing: Organic & Paid
Create organic content and manage digital ad campaigns across multiple social media networks and prepare for the Facebook Blueprint Certification exam.
Develop a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategies for any business.
Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.