SDSU Global Campus Digital Marketing Bootcamp

Launch a Career in Digital Marketing

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Become a

Job-Ready Professional
in Under a Year

The Digital Marketing Bootcamps is an accelerated, comprehensive career-prep program that will give you all the skills and knowledge you need to start a career as a digital marketing professional. Students will get practical, hands-on experience in:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Interface and User Experience (UI/UX)

  • Email Marketing and Automation

  • Website Development

  • Content Writing

  • Facebook Advertising

  • Google Advertising

  • And More

Become the

Ideal Candidate

Our program will give you the competitive, digital marketing skills employers want and need.

Learn everything you need to prove your experience to employers and launch your dream career in digital marketing with industry-leading instructors, hands-on projects, a professional portfolio, and our comprehensive career services.

Find a job you enjoy doing, and you will never have to work a day in your life.

- Mark Twain

Is the Digital Bootcamp

Right for You?

Our accelerated digital marketing course is ideal for:

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Anyone interested in pursuing a new career path in digital marketing

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Traditional marketers seeking to update their digital skills

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Entrepreneurs curious about how digital marketing can grow their business

Reach a Global Audience

With Digital Marketing, You Can Connect with
Audiences Around the World

Digital marketing allows organizations to expand their reach, build brand awareness, and attract new clients. With digital marketing, businesses can nurture relationships and amplify their voice in an increasingly crowded marketplace.

With so many digital marketing tools and platforms available, a skilled digital marketing professional needs a comprehensive understanding of how to leverage marketing messages effectively.

Digital marketing professionals can fill a variety of positions, from conceptual and creative to hands-on and operational. There's bound to be a career avenue with so many options that align with your strengths and passions.

Potential Digital Marketing Careers Include:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Writer

Social Media Manager

UI/UX Designer

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

You Need Education and

Experience to Succeed

Practical Learning in a Hands-On Environment.

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Experiential
Learning

For a student to adequately prepare for a career in the digital marketing industry, they must understand theoretical knowledge and real-world experience. The bootcamp experience relies heavily on experiential exercises that include creative tasks, hands-on practice, and project-based learning.

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Professional
ePortfolio

Students will use the projects they complete to create a polished, professional ePortfolio that they will showcase to potential employers when applying for positions upon graduation.

Showing an employer what you are capable of will make you more competitive and ready-to-hire than other applicants applying for the same position.

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Live Virtual
Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our classes feature live classroom sessions and virtual, instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

Start Your Digital Marketing Career

20-Hour Introductory Course | 380-Hour Extended Program

The San Diego State University Digital Marketing Bootcamp uses a developed and regularly updated curriculum designed to provide students with the tools and skills they need to thrive in the digital economy.

Introductory Course

Establish a strong digital marketing foundation starting with an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, social media marketing, and more.

Fundamentals of Marketing

Dive deeper into marketing strategy and development by learning about buyer personas, the five W's and four P's, inbound and outbound marketing, and branding concepts.

HTML + CSS3, Building a WordPress Website

Design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publishing finalized content.

Search Engine Optimization (SEO)

Gain the essential SEO skills digital marketers use to optimize websites and learn how to leverage tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

Content Writing

Improve your writing and learn how to create engaging and effective marketing copy for websites, forums, social media platforms, SEO-based blogs, and targeted content.

User Experience (UX)

Develop the necessary skills and knowledge to design fluid and practical User Experience using optimal integration, interface adaptation, banner creation, and much more.

Data Analytics & Visualization

Understand how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

Search Engine Marketing (SEM)

Tap into the power of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

E-Commerce

Build an e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms.

Email Marketing & Automation

Create successful automated email marketing campaigns that lead prospects through the marketing funnel while increasing reach and engagement.

Customer Relationship Management

Gain an understanding of how to build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.

Social Media Marketing: Organic & Paid

Create organic content and manage digital ad campaigns across multiple social media networks and prepare for the Facebook Blueprint Certification exam.

Digital Strategy

Develop a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategies for any business.

Career Services

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing: Organic & Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Establish a strong digital marketing foundation starting with an overview of industry terminology, advertising platforms, SEO basics, PPC fundamentals, social media marketing, and more.

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Fundamentals of Marketing
20 Hours

Dive deeper into marketing strategy and development by learning about buyer personas, the five W's and four P's, inbound and outbound marketing, and branding concepts.

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HTML + CSS3, Building a WordPress Website
48 Hours

Design and build your own branded website using WordPress, CSS, and HTML with themes, plug-ins, and publishing finalized content.

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Search Engine Optimization (SEO)
75 Hours

Gain the essential SEO skills digital marketers use to optimize websites and learn how to leverage tools like Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

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Content Writing
15 Hours

Improve your writing and learn how to create engaging and effective marketing copy for websites, forums, social media platforms, SEO-based blogs, and targeted content.

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User Experience (UX)
8 Hours

Develop the necessary skills and knowledge to design fluid and practical User Experience using optimal integration, interface adaptation, banner creation, and much more.

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Data Analytics & Visualization
25 Hours

Understand how tracking, analyzing, and sharing marketing campaign data maximizes a business's marketing, advertising, and sales capabilities.

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Search Engine Marketing (SEM)
70 Hours

Tap into the power of Google AdWords, Google Ads Editor, and Google Tag Manager, and prepare for Google AdWords Certification exams.

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E-Commerce
6 Hours

Build an e-commerce operation capable of integrating with eBay, Shopify, Etsy, and a variety of Amazon platforms.

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Email Marketing & Automation
10 Hours

Create successful automated email marketing campaigns that lead prospects through the marketing funnel while increasing reach and engagement.

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Customer Relationship Management
8 Hours

Gain an understanding of how to build and manage customer relationships, including how to handle customer service questions online, and track customer behavior across platforms.

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Social Media Marketing: Organic & Paid
70 Hours

Create organic content and manage digital ad campaigns across multiple social media networks and prepare for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

Develop a top-down understanding of digital marketing operations and learn how to craft effective short- and long-term digital marketing strategies for any business.

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Career Services
10 Hours

Career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Get the Course Catalog

For More Information

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Personalized

Career Services

Build a sturdy foundation for your job search.

Receive career path guidance from our Career Services team. Gain confidence and connections with our customized interview training, resume building assistance, LinkedIn profile enhancements, help with job placement, and more.

Our Career Services team is here to help you gain access to the industry and connect with world-class tech companies so you can secure a specialized job in your new field. Note: Job placement is not guaranteed.

Program

Tuition

Tuition for the Digital Marketing Bootcamp at San Diego State University Global Campus is $14,500, not including $500 for the Introductory Course.

Tuition, fees, and deposits are subject to change.

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